After months of anticipation, the Damiani Group has officially taken full ownership of the 193-year-old luxury watch brand Baume & Mercier, marking a significant shift in the high-end timepiece market, according to Fashionnetwork. This transaction transfers a storied Swiss watchmaker to a prominent Italian luxury group, opening a new chapter for both within the luxury sector.
A major luxury conglomerate, Richemont, divested this heritage watch brand. Simultaneously, a family-owned jeweler bet on its future growth. This reveals fundamentally opposing strategic visions for the same luxury asset.
This acquisition suggests a strategic re-evaluation of brand portfolios within the luxury sector, potentially leading to more targeted investments and divestments by major groups.
The Deal is Done: A New Era for Baume & Mercier
The Damiani Group and Richemont officially completed the acquisition of Baume & Mercier, according to Damianigroup and Professional Jeweller. This definitive transfer of ownership solidifies Damiani's strategic expansion into luxury timepieces and reshapes a segment of the high-end watch market.
A Planned Transition: Months in the Making
The sale of Baume & Mercier was initially announced in January 2026, according to Professional Jeweller. Its completion follows months of anticipation, confirming a deliberate strategic realignment for both Richemont and Damiani, not an abrupt shift.
What's Next for Baume & Mercier and Richemont?
Damiani Group is expected to integrate Baume & Mercier into its existing luxury portfolio. This integration offers the potential to revitalize the brand with fresh marketing and distribution strategies. Richemont, post-divestment, will likely sharpen its focus on core watch brands, aiming to optimize its luxury portfolio by year-end 2026.
Your Questions Answered: Immediate Impacts
What is the Damiani Group?
The Damiani Group is an Italian luxury company known for designing, manufacturing, and distributing high-end jewelry. Founded in 1924, it operates several brands including Damiani, Salvini, and Calderoni, expanding its global presence.
What is Baume & Mercier known for?
Baume & Mercier is a Swiss luxury watch manufacturer established in 1830, recognized for its classical designs and accessible luxury timepieces. Its collections, like the Classima and Clifton series, often feature elegant dress watches, positioning it as a gateway to traditional Swiss horology.
