The Prestige Edit
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Premium Brands

An in-depth look at the heritage, craftsmanship, and innovation behind the world's most prestigious brands.

Reliance Brands and SKIMS logo displayed prominently on a modern storefront in a bustling Indian city, with diverse shoppers entering.
Premium Brands

Reliance Brands Partners With SKIMS For India Launch

Kim Kardashian's billion-dollar shapewear and lifestyle brand, SKIMS, is now setting its sights on India, with initial standalone stores slated for Delhi and Mumbai.

Sebastian Duval· Aug 5· 6 min read
Innovative mushroom packaging stacked neatly in a bright, sustainable production facility, highlighting eco-friendly materials.

Mushroom packaging market grows for sustainable solutions

Sebastian Duval · May 19
A luxurious and modern setting showcasing a curated collection of Irish luxury goods, symbolizing VYKO Group's investment platform.

VYKO Group aims to raise €50M for Irish luxury brands platform

Sebastian Duval · Apr 29
A luxurious Agave Cielo tequila bottle, adorned with traditional chaquira beadwork, stands prominently on a sleek bar, reflecting the sophisticated ambiance of a high-end lounge.

BLXCKSTONE Debuts Agave Cielo Luxury Craft Tequila House

Sebastian Duval · Apr 8
A sleek, modern Louis Vuitton pop-up store in Soho, featuring Fall/Winter 2025 menswear, interactive displays, and engaged shoppers, symbolizing luxury retail innovation.

Louis Vuitton Leverages Immersive Pop-Up Experiences in Menswear Strategy

Sebastian Duval · Apr 5
BYD Denza D9 luxury MPV showcased in a modern Indian cityscape at dusk, highlighting its premium design and electric capabilities.

BYD Denza Prepares India Entry with D9 Luxury MPV Launch

BYD is preparing to launch its luxury Denza D9 executive MPV in India with an expected price tag of ₹90 lakh, aiming directly at the segment currently dominated by the Toyota Vellfire.

Sebastian Duval· Aug 4· 3 min
A minimalist, eco-friendly luxury fashion packaging box with a subtle gold logo, representing the shift towards sustainability in the industry.

Luxury Fashion Packaging Embraces E-commerce and Sustainability Trends

Once synonymous with elaborate, multi-layered boxes, luxury fashion packaging is now being stripped down to minimalist, recyclable designs, challenging decades of brand identity.

Sebastian Duval· Jul 4· 3 min