Consumer Behavior
11 articles
US long-lasting hair perfume market sees significant growth
Hair and body mists experienced double-digit market growth in early 2025, Allure reports.
Luxury Fashion's Casualization Erodes Exclusivity, Diluting Brand Power.
Last year, a limited-edition luxury sneaker drop sold out in minutes, generating more revenue for a heritage fashion house than its entire haute couture collection did all season.
Why Cause-Driven Fashion Is Dominating 2026 and How Moss Apparel Leads the Way
Cause-driven fashion is set to dominate the apparel industry by 2026, fueled by consumers, particularly Gen Z, who are willing to pay more for products with a clear social impact. Moss Apparel exemplifies this shift by transforming wildlife apparel into a direct lifeline for vital conservation efforts.
Luxury Brands Adapt to Shifting Consumer Behavior for 2026 Fashion Trends
Searches for 'quiet luxury' surged by 250% in May, while sales of traditional logo-emblazoned handbags from major European houses dropped by 15% in Q1 2024, according to a Bain & Company Report.
Luxury Market Insights Reveal Shifting Consumer Behavior
In May, Gen Z constituted 60% of new luxury buyers, fundamentally reshaping an industry once dominated by exclusive runways and elite tastemakers, according to Deloitte Luxury Report.
Social media trends devalue luxury, eroding aspiration
A luxury marketing campaign that deliberately used negative stereotypes exploded with over half a million likes and nearly 18,000 comments, but unexpectedly amplified into widespread 'brand hate'.
Resale market challenges luxury fashion's prestige
In 2025, the secondhand fashion market expanded at a rate four times greater than the overall clothing market, pointing to a significant reorientation in consumer priorities away from traditional luxu
Luxury Fashion's New Definition: Sustainability & Spending Shifts
The Prada Epicenter project, an ambitious foray into luxury retail technology, ultimately faltered.
Luxury Brands Face Shifting Spending as Boutiques Fill
Luxury brands currently hold an estimated $200 billion in unsold inventory worldwide, a 15% increase from the previous year, according to a Bain & Company Report.
Luxury Brands Adapt as Resale Market Surges
Secondhand luxury fashion spending surged fivefold between Q4 2025 and Q1 2026, marking a seismic shift in consumer behavior.
Quiet Luxury Fashion Market Trends: Adoption Surges Amidst Shifting Consumer Values
The global silent luxury goods market, valued at USD 137.