Gen Z

4 articles

Diverse group of innovative fashion designers in a bright, eco-friendly atelier, surrounded by sustainable materials, representing the future of luxury style.

Luxury Fashion

5 Emerging Luxury Fashion Designers Redefining Sustainable Style

A recent Bain & Company survey reveals that 70% of Gen Z luxury consumers now prioritize sustainability.

Victoria Laurent·May 15, 2026

Stylish individuals in Spain enjoying accessible luxury with vibrant body mists on a sunny street, embodying modern fragrance trends.

Premium Brands

Spain's Body Mist Market Surges as Consumers Seek Accessible Luxury

In Spain, the body mist market surged by 18% last year, significantly outpacing traditional perfumes.

Sebastian Duval·May 11, 2026

A modern fashion atelier showcasing the fusion of digital technology, ethical materials, and personalized design in luxury fashion.

Watches & Jewelry

Luxury Fashion Embraces Digital, Ethical, and Personalized Trends

In May 2026, demand for "quiet luxury" brands like The Row and Loro Piana surged by 35%, significantly outpacing logo-heavy brands, according to Bain & Company.

Henry Caldwell·May 4, 2026

Luxury Fashion

Luxury Market Insights Reveal Shifting Consumer Behavior

In May, Gen Z constituted 60% of new luxury buyers, fundamentally reshaping an industry once dominated by exclusive runways and elite tastemakers, according to Deloitte Luxury Report.

Victoria Laurent·May 4, 2026