Gen Z
15 articles
Secondhand luxury watch market drivers fuel booming growth
Millennial and Gen Z consumers now account for 60% of new buyers in the pre-owned luxury watch segment, fundamentally reshaping how luxury timepieces are valued and acquired, according to Deloitte Lux
Generational Shift: Younger Buyers Fuel Pre-Owned Luxury Watch Boom
Millennials and Gen Z now account for nearly 60% of pre-owned luxury watch buyers globally.
Affordable Luxury Brands Gen Z Shoppers Will Love in 2026
For young shoppers, a $300 bag or a $60 hat now rivals traditional designer pieces as a status symbol, signaling a fundamental shift in what 'luxury' means for Gen Z by 2026.
5 Emerging Luxury Fashion Designers Redefining Sustainable Style
A recent Bain & Company survey reveals that 70% of Gen Z luxury consumers now prioritize sustainability.
Spain's Body Mist Market Surges as Consumers Seek Accessible Luxury
In Spain, the body mist market surged by 18% last year, significantly outpacing traditional perfumes.
Luxury Fashion Embraces Digital, Ethical, and Personalized Trends
In May 2026, demand for "quiet luxury" brands like The Row and Loro Piana surged by 35%, significantly outpacing logo-heavy brands, according to Bain & Company.
Luxury Market Insights Reveal Shifting Consumer Behavior
In May, Gen Z constituted 60% of new luxury buyers, fundamentally reshaping an industry once dominated by exclusive runways and elite tastemakers, according to Deloitte Luxury Report.
Small splurges redefine luxury for budget shoppers in 2026.
Despite widespread economic uncertainty, 57% of Gen Z consumers now purchase a small treat at least once a week, according to Fortune .
Luxury Travel Market Grows Amidst Gen Z's Sustainable Demands
At the Four Seasons Hotel Philadelphia, the 45th floor has been unveiled as a dedicated wellness space, featuring advanced technologies designed for guest well-being, according to Forbes .
Emerging Designers Redefining Luxury Haute Couture
Brand Y unveiled its latest collection digitally in 2026, captivating 5 million viewers—a reach far surpassing traditional runway attendance.
Why Young Shoppers Are Choosing $300 Bags Over Designer Labels
A $300 handbag or $150 earrings now signal status for young shoppers, a stark departure from previous generations' pursuit of either high-end luxury or budget deals.
Lightweight Formulas and Lifestyle Shifts Drive Oil-Free Eye Serum Market Growth
In 2023, one in three new eye serum launches globally explicitly marketed itself as 'oil-free,' a stark contrast to a decade ago when such claims were niche, according to Mintel .
Luxury in 2026: Gen Z Values Experiences Over Ostentatious Displays
At the Beijing International Film Festival in March 2026, Chinese actress Zhang Jingyi turned heads.
A Data-Driven Look at Evolving Consumer Preferences in the Luxury Watch Market
A significant shift is occurring in the luxury watch market, driven by younger North American consumers. They are increasingly opting for timepieces with vibrant, oversized dials and sustainable materials, moving away from traditional luxury.
Luxury Handbag Market Projected to Reach $44.9 Billion by 2035
The global luxury handbag market is set to nearly double, reaching $44.9 billion by 2035, driven by increasing disposable incomes and strong demand from millennial and Gen Z consumers.