Pre Owned Watches

3 articles

A diverse group of young adults examining a curated collection of pre-owned luxury watches in a modern, upscale boutique setting.

Secondhand luxury watch market drivers fuel booming growth

Millennial and Gen Z consumers now account for 60% of new buyers in the pre-owned luxury watch segment, fundamentally reshaping how luxury timepieces are valued and acquired, according to Deloitte Lux

Henry Caldwell·June 5, 2026

Interior of a luxury REEDS Jewelers showroom featuring a display of certified pre-owned Rolex watches, including a vintage gold Submariner.

Watches & Jewelry

REEDS Jewelers Opens New Showroom for Certified Pre-Owned Rolexes

A 1981 Rolex Submariner, 40 mm, 18 Karat Yellow Gold, commands $30,440 at REEDS Jewelers' new landmark luxury showroom in Cary, North Carolina.

Henry Caldwell·June 3, 2026

Diverse group of young millennials and Gen Z shoppers examining pre-owned luxury watches in a sophisticated boutique setting.

Watches & Jewelry

Generational Shift: Younger Buyers Fuel Pre-Owned Luxury Watch Boom

Millennials and Gen Z now account for nearly 60% of pre-owned luxury watch buyers globally.

Henry Caldwell·June 3, 2026