Millennials
8 articles
Secondhand luxury watch market drivers fuel booming growth
Millennial and Gen Z consumers now account for 60% of new buyers in the pre-owned luxury watch segment, fundamentally reshaping how luxury timepieces are valued and acquired, according to Deloitte Lux
Generational Shift: Younger Buyers Fuel Pre-Owned Luxury Watch Boom
Millennials and Gen Z now account for nearly 60% of pre-owned luxury watch buyers globally.
Spain's Body Mist Market Surges as Consumers Seek Accessible Luxury
In Spain, the body mist market surged by 18% last year, significantly outpacing traditional perfumes.
Luxury Fashion Embraces Digital, Ethical, and Personalized Trends
In May 2026, demand for "quiet luxury" brands like The Row and Loro Piana surged by 35%, significantly outpacing logo-heavy brands, according to Bain & Company.
Luxury car brands shift focus to emerging markets
In China, the average age of a Rolls-Royce buyer is a surprising 39, dramatically younger than the global average of 55, signaling a seismic shift in who defines luxury.
A Data-Driven Look at Evolving Consumer Preferences in the Luxury Watch Market
A significant shift is occurring in the luxury watch market, driven by younger North American consumers. They are increasingly opting for timepieces with vibrant, oversized dials and sustainable materials, moving away from traditional luxury.
Luxury Handbag Market Projected to Reach $44.9 Billion by 2035
The global luxury handbag market is set to nearly double, reaching $44.9 billion by 2035, driven by increasing disposable incomes and strong demand from millennial and Gen Z consumers.
Christie's Reports Luxury Auction Sales Surge Past $1 Billion in 2025
Christie's reported its luxury auction sales exceeded $1 billion in 2025, with jewelry and watches as key drivers. This surge attracted a significant number of new and younger collectors.