Investment Watches

2 articles

A diverse group of young adults examining a curated collection of pre-owned luxury watches in a modern, upscale boutique setting.

Secondhand luxury watch market drivers fuel booming growth

Millennial and Gen Z consumers now account for 60% of new buyers in the pre-owned luxury watch segment, fundamentally reshaping how luxury timepieces are valued and acquired, according to Deloitte Lux

Henry Caldwell·June 5, 2026

Diverse group of young millennials and Gen Z shoppers examining pre-owned luxury watches in a sophisticated boutique setting.

Watches & Jewelry

Generational Shift: Younger Buyers Fuel Pre-Owned Luxury Watch Boom

Millennials and Gen Z now account for nearly 60% of pre-owned luxury watch buyers globally.

Henry Caldwell·June 3, 2026