Gucci
10 articles
AI is already reshaping luxury, but craftsmanship remains the soul.
At Milan Fashion Week, luxury brand Gucci faced immediate backlash for promoting its upcoming show with AI-generated images that critics quickly dismissed as "AI slop" according to BBC News .
Luxury brands face value decline, 2026 signals strategy reset
Gucci's brand value plummeted by 35% recently.
Luxury Brands Launch Print Publications Amidst Digital Dominance
In 2023, Gucci launched its 10th edition of 'A Magazine Curated By', a glossy, ad-free print publication distributed exclusively in select boutiques, according to Gucci Annual Report.
Luxury Brands Engage High-Net-Worth Clients at Milan Design Week
Despite Kering issuing profit warnings and LVMH reporting a 2 percent sales tumble in its fashion and leather goods division in Q1, luxury houses are pouring resources into elaborate, non-commercial a
Luxury Brands Unveil Bold Spring Summer 2026 Fashion Campaigns
Gucci's "Beauty and the Bag" campaign, directed by Demna, positions the handbag as an object of obsession, signaling a renewed focus on iconic accessories for Spring/Summer 2026.
7 Luxury Brands Leading Transparency in 2023
For the first time, only two out of 250 major fashion brands scored 80% or higher in the Fashion Transparency Index, with Italian luxury house Gucci being one of them, starkly contrasting with the ind
Middle East conflicts curb luxury brand expansion, hurting Gucci and Dior
Europe's 10 publicly-traded luxury firms have collectively lost $176 billion in market value since the start of 2026.
AI's authenticity crisis in luxury fashion: Gucci's synthetic campaigns raise alarms.
Gucci faces a backlash.
Kering Jewelry Drives Growth Amidst Q1 Decline
Kering's flagship brand, Gucci, saw its revenue plummet 14.
Gucci's AI Gamble Proves Luxury Cannot Automate Its Soul
Gucci's recent AI-generated campaign sparks a crucial debate: can luxury fashion automate its soul? This article delves into the ethical implications and explores how AI can truly enhance the luxury experience without diluting its core.