Ai
13 articles
AI is already reshaping luxury, but craftsmanship remains the soul.
At Milan Fashion Week, luxury brand Gucci faced immediate backlash for promoting its upcoming show with AI-generated images that critics quickly dismissed as "AI slop" according to BBC News .
AI virtual try-on boosts luxury fashion retail sales
Brandy Melville has closed all fitting rooms across its UK, US, and Canadian stores, impacting shoppers who rely on physical try-on.
What is AI Agentic Commerce in Luxury Retail Strategy?
In a radical shift for the luxury market, AI-powered systems now make purchasing decisions for consumers before they even browse, according to Jing Daily .
Anthropic Halts Access to New AI Models Amid Reliability Concerns
Just two weeks after touting 'significant performance improvements,' AI giant Anthropic abruptly pulled access to its new Claude 3.
Most Powerful Luxury Brands Globally Per Kantar BrandZ 2026
Google surged by an astonishing 57% year-on-year to claim the world's most valuable brand title, dethroning Apple after four years at the top, according to More About Advertising .
Luxury Brands Embrace Tech and Sustainability for Emerging Fashion Trends
Prada, a name synonymous with high fashion, has unveiled the inner-layer garment for NASA astronauts, marking its unexpected entry into the space industry, according to Global Banking & Finance Review
European luxury brands court AI billionaires in the US
In San Francisco, a seller lists a $3 million home, openly accepting shares of OpenAI or Anthropic as payment, Fortune reports.
Luxury Homes Embrace Sustainable Smart Tech, Leading Design Trends
In 2026, a single luxury estate in Malibu will feature an AI-powered energy grid that predicts occupant behavior and optimizes consumption.
Luxury Brands Blend Tech and Exclusivity for Unprecedented Customer Experiences
A virtual Gucci bag recently sold for $4,115 on Roblox, exceeding its physical counterpart's $3,400 price by approximately $500, Business Insider reports.
Luxury Living Now Means Experience, Not Exclusivity.
In 2025, luxury homes will feature AI-driven automation, including voice-activated lighting and temperature control, transforming daily living into a seamless, personalized experience, according to el
AI personalization is transforming luxury brand customer experience
Louis Vuitton recently showcased a generative AI tool leveraging low-rank adaptation.
WWD and CFDA Dinner Discusses AI in Luxury Fashion
At a private dinner marking the end of New York Fashion Week, WWD and the CFDA hosted a conversation on the burgeoning role of artificial intelligence in the luxury sector.
Gucci's AI Gamble Proves Luxury Cannot Automate Its Soul
Gucci's recent AI-generated campaign sparks a crucial debate: can luxury fashion automate its soul? This article delves into the ethical implications and explores how AI can truly enhance the luxury experience without diluting its core.