Prada Chief Executive Patrizio Bertelli has confirmed the founding family has no intention of selling its majority stake in the company, while also addressing the future of leadership by suggesting his son, Lorenzo Bertelli, may one day assume control of the Italian luxury house.

Amidst a challenging period of several years of declining sales, the Milan-based Prada group is working to cement early signs of a business turnaround. In this pivotal moment, CEO Patrizio Bertelli's comments on ownership and succession provide a degree of clarity regarding the long-term vision for one of fashion's most influential family-controlled enterprises. According to aol.com, these leadership remarks indicate stability and continuity for the brand's future direction.

What We Know So Far

  • Prada Chief Executive Patrizio Bertelli stated his family would not sell its 80 percent stake in the luxury goods group, according to aol.com.
  • The CEO was quoted as saying, "We're not selling, we'll never sell," which aol.com reported as a definitive stance on the matter.
  • Mr. Bertelli, 72, also indicated that his son, Lorenzo Bertelli, may eventually lead the company, contingent on his own desire to do so.
  • "Lorenzo is getting ready to become one day - if he wants to - the head of Prada," Mr. Bertelli was quoted as saying in the aol.com report.
  • Lorenzo Bertelli, 30, joined the family business last year, assuming a role to manage its digital communications and online presence.
  • These discussions on the company's future come as Prada seeks to build upon a recent recovery after being slow to adapt to key market shifts, aol.com reports.

Prada CEO's Statement on Company Sale

Patrizio Bertelli delivered an unequivocal message regarding Prada Group ownership, stating, "We're not selling, we'll never sell," as reported by aol.com. This declaration quells industry speculation about a potential acquisition, reinforcing the family's commitment to maintaining control over the storied fashion house's creative and strategic trajectory. The Bertelli family's holding company, with an 80 percent stake, ensures its vision remains central to all group operations and long-term planning.