Family Business

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Patrizio Bertelli and Lorenzo Bertelli in a modern Milan boardroom, symbolizing Prada's leadership succession and the future of the luxury fashion house.

Prada CEO Confirms No Company Sale Plans, Discusses Succession

Prada CEO Patrizio Bertelli has confirmed the founding family has no intention of selling its majority stake in the company. He also suggested his son, Lorenzo Bertelli, may one day assume control of the Italian luxury house.

Victoria Laurent·April 6, 2026