The Prestige Edit

Virtual Try On

1 article

Diverse shoppers using AI virtual try-on technology in a luxury fashion store, showcasing a futuristic and seamless shopping experience.

AI virtual try-on boosts luxury fashion retail sales

Brandy Melville has closed all fitting rooms across its UK, US, and Canadian stores, impacting shoppers who rely on physical try-on.

Victoria Laurent·June 20, 2026