The Prestige Edit

Virtual Try On

2 articles

Shoppers in a luxury retail store using AI virtual try-on technology and interacting with holographic assistants, showcasing the future of personalized shopping experiences.

AI Integration in Luxury Retail Customer Experience: Trends for 2026

Shoppers who engage with AI virtual try-on are 50 percent more likely to purchase overall, establishing a new imperative for luxury brands.

Sebastian Duval·July 11, 2026

Diverse shoppers using AI virtual try-on technology in a luxury fashion store, showcasing a futuristic and seamless shopping experience.

AI virtual try-on boosts luxury fashion retail sales

Brandy Melville has closed all fitting rooms across its UK, US, and Canadian stores, impacting shoppers who rely on physical try-on.

Victoria Laurent·June 20, 2026