Paris Fashion Week

6 articles

A hybrid physical and digital fashion show at Paris Men's SS27, showcasing the blend of traditional runways with metaverse experiences and holographic designs.
Luxury Fashion

Paris Men's SS27 Shows Redefine Luxury Brand Building

At the recent Paris Men's SS27 shows, Loewe saw 80% of its audience engage via livestream or metaverse, a stark reversal from just five years ago when physical attendance was paramount.

Victoria Laurent·July 8, 2026
Emerging fashion designers presenting their capsule collections at a Paris Fashion Week pop-up, supported by Richemont and AZfashion.
Luxury Fashion

Richemont and Alber Elbaz Launch AZfashion to Support Emerging Designers

Six emerging designers, fresh from a year-long postgraduate program, are set to launch commercial capsule collections at a Paris Fashion Week pop-up, backed by luxury giant Richemont.

Victoria Laurent·July 2, 2026
Male model on Paris Fashion Week Spring 2027 runway wearing jeweled pumps and avant-garde clothing, showcasing a shift in menswear.
Luxury Fashion

Paris Fashion Week Spring 2027 trends emerge in menswear shows

At Paris Fashion Week, male models for Vetements walked the runway in almond-toed jeweled pumps, mirroring their female counterparts, signaling a radical shift in traditional menswear.

Victoria Laurent·June 29, 2026
An exclusive haute couture fashion show in Paris, with VIP guests in attendance and a subtle nod to digital integration in the background.
High Society

Haute couture's value: In-person exclusivity, digital adaptation

VIP tickets for Paris Fashion Week 2026 start around $5,000-$7,000 per person per show, confirming the extreme exclusivity of haute couture's most pivotal moments.

Charles Pembroke·June 27, 2026
Models walk the runway at Paris Men's Fashion Week Spring 2027, showcasing bold new trends in avant-garde menswear.
Luxury Fashion

Paris Men's Fashion Week Spring 2027 Unveils Bold New Trends

This June, Saint Laurent will launch Paris Fashion Week Men's, initiating a Spring/Summer 2027 season packed with 33 runway shows and 37 presentations, according to Vogue .

Victoria Laurent·June 23, 2026
A chic pop-up store in Paris during fashion week, showcasing a curated selection of Japanese fashion brands with a vibrant Tokyo-inspired atmosphere.
Luxury Fashion

Paris pop-up event brings Tokyo's vibrant atmosphere to France

Coinciding with Paris men's fashion week, a new pop-up at 16 Rue des Minimes is showcasing 29 Japanese brands, with a third specifically targeting male consumers.

Victoria Laurent·June 14, 2026