The Prestige Edit

Marketing Strategy

2 articles

Diverse group of satisfied customers actively recommending a product, highlighting the power of peer-to-peer endorsement over traditional ads.
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What is Brand Advocacy and Why Does It Matter for Engagement?

Consumers now distrust traditional brand messages, making purchasing decisions hinge on peer recommendations from brand advocates.

Sebastian Duval·May 13, 2026
A luxurious, ad-free print publication from a high-end fashion brand displayed on a table in an elegant library setting.
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Luxury Brands Launch Print Publications Amidst Digital Dominance

In 2023, Gucci launched its 10th edition of 'A Magazine Curated By', a glossy, ad-free print publication distributed exclusively in select boutiques, according to Gucci Annual Report.

Sebastian Duval·May 5, 2026