Marketing Strategy
9 articles
High Society Events' Viral Strategy Is Flawed. Here's What Works Now.
A recent luxury fashion show invite wasn't sent via Instagram, but through a unique, one-time-use NFT delivered to a select 500 attendees' digital wallets (Case Study, 2024).
What is Brand Heritage and Why Does It Matter for Premium Exclusivity?
From the reintroduction of the Volkswagen Beetle to the revival of the Jeep Wagoneer, companies consistently turn to their past to secure their future.
What is Brand Advocacy and Why Does It Matter for Engagement?
Consumers now distrust traditional brand messages, making purchasing decisions hinge on peer recommendations from brand advocates.
Luxury Brands Launch Print Publications Amidst Digital Dominance
In 2023, Gucci launched its 10th edition of 'A Magazine Curated By', a glossy, ad-free print publication distributed exclusively in select boutiques, according to Gucci Annual Report.
Luxury Brand Collaborations: Hype, Heritage & Pitfalls
Luxury brand collaborations can be 25 times less expensive than digital advertising, making them an irresistible, yet often risky, marketing shortcut.
How Luxury Brands Forge Partnerships for Prestige and Expansion
In 2019, Louis Vuitton, a bastion of high fashion, partnered with the video game franchise League of Legends.
What factors influence luxury brand valuation and prestige?
A mismatch between a luxury brand's perceived value and its pricing stands as the industry's single greatest profit destroyer, according to Jing Daily .
5 Notable Luxury Brand Collaborations and Their Market Impact
This analytical guide breaks down five successful luxury brand partnerships, evaluating their market impact and strategic ingenuity. It's designed for strategists and analysts seeking to understand transformative brand alliances.
5 Enduring Luxury Brand Mascots and Their Marketing Legacy
This guide examines five enduring luxury brand mascots that have left a significant mark on brand identity and marketing. Discover their historical longevity, cultural recognition, and connection to brand heritage.