The Prestige Edit

Consumer Engagement

2 articles

A cinematic scene in a luxurious library, with light emanating from an open book, representing the power of brand storytelling for premium brands.
Premium Brands

What is Brand Storytelling for Premium Brands and Why Does It Matter?

In 2025, Super Bowl ads registered a Creative Effectiveness score of 6.

Sebastian Duval·August 6, 2026
A sophisticated visual representation of two luxury brand logos merging, symbolizing a high-fashion collaboration with elements of heritage and modern hype.
Premium Brands

Luxury Brand Collaborations: Hype, Heritage & Pitfalls

Luxury brand collaborations can be 25 times less expensive than digital advertising, making them an irresistible, yet often risky, marketing shortcut.

Sebastian Duval·April 25, 2026