The Prestige Edit

Brand Building

3 articles

A hybrid physical and digital fashion show at Paris Men's SS27, showcasing the blend of traditional runways with metaverse experiences and holographic designs.
Luxury Fashion

Paris Men's SS27 Shows Redefine Luxury Brand Building

At the recent Paris Men's SS27 shows, Loewe saw 80% of its audience engage via livestream or metaverse, a stark reversal from just five years ago when physical attendance was paramount.

Victoria Laurent·July 8, 2026
K-pop idols Joshua, Yeji, and Jin modeling luxury fashion on a runway, showcasing the intersection of music, fashion, and global brand building.
Luxury Fashion

Influential Luxury Fashion Campaigns Boosting Brand Building

JOSHUA of SEVENTEEN, ITZY's Yeji, and Jin of BTS now front major luxury campaigns for brands like Jaeger-LeCoultre, Roger Vivier, and Fred.

Victoria Laurent·July 7, 2026
Diverse group of satisfied customers actively recommending a product, highlighting the power of peer-to-peer endorsement over traditional ads.
Premium Brands

What is Brand Advocacy and Why Does It Matter for Engagement?

Consumers now distrust traditional brand messages, making purchasing decisions hinge on peer recommendations from brand advocates.

Sebastian Duval·May 13, 2026