The Prestige Edit

High End Market

4 articles

A woman in a minimalist luxury outfit walks past a boutique window showcasing an unbranded, high-quality handbag, symbolizing the quiet luxury trend.
Luxury Fashion

Why Quiet Luxury's Evolution Has Consumers Ditching Overt Brands

For years, a subtle indicator of social standing in the Hamptons has been the prominence of a brand's logo on a handbag.

Victoria Laurent·June 26, 2026
Futuristic AI interface showcasing personalized luxury fashion recommendations, symbolizing the intersection of technology and high-end retail.
Premium Brands

Personalization in Luxury Brands

Net-a-Porter's AI-powered personalization engine resulted in a 35% increase in conversion rates, demonstrating a powerful shift in luxury retail, according to Alcelabs .

Sebastian Duval·May 29, 2026
A close-up, dramatic shot of a single, exquisite luxury item, like a diamond-encrusted watch or a couture dress, symbolizing exclusivity against a blurred, busy background of mass market consumerism.
Luxury Fashion

The Democratization Dilemma: Why True Luxury Must Reclaim Its Exclusivity

The relentless pursuit of growth through mass collaborations is creating a democratization dilemma for luxury brands. The most astute houses are finding a third way.

Victoria Laurent·April 5, 2026
A sophisticated Indian woman, dressed elegantly, contemplating luxury items like watches or jewelry in a modern, opulent setting, symbolizing the shift in brand loyalty among affluent consumers.
Watches & Jewelry

Report: 73% of Indian Luxury Shoppers Switch Brands in Five Years

A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching brands in the last five years. This erosion of loyalty presents both challenges and opportunities for high-end brands.

Henry Caldwell·March 30, 2026