Digital Marketing
6 articles
What is maintaining luxury brand heritage authenticity and innovation?
Luxury brands, some with centuries of heritage, are now investing heavily in long-form commercials and short films, recognizing that their future hinges on digital engagement as much as artisanal craf
What is Luxury Branding's Digital Age Online Presence?
Social commerce channels now influence over 40% of first-time luxury purchases among consumers under 35, according to marketresearchfuture .
Floral Eau de Toilette Market Forecasts 2035 Premiumization and Digital Growth
In 2023, a single TikTok video propelled an obscure French artisan floral eau de toilette to a 300% surge in online sales within a week, as reported by FragranceX Analytics.
What is Brand Advocacy and Why Does It Matter for Engagement?
Consumers now distrust traditional brand messages, making purchasing decisions hinge on peer recommendations from brand advocates.
Luxury fashion eyes print resurgence amid digital investment shifts
Ferrari's 'Il Fascino Ferrari' Art Edition, a limited-to-250 book priced at an astonishing $30,000, sold out immediately upon its release, according to Rio Grande Guardian .
Luxury Brands Launch Print Publications Amidst Digital Dominance
In 2023, Gucci launched its 10th edition of 'A Magazine Curated By', a glossy, ad-free print publication distributed exclusively in select boutiques, according to Gucci Annual Report.