Brand Loyalty
6 articles
Indian Gen Z Rewrites Luxury Rules: Loyalty Shifts
India's luxury market expands by 20% annually.
How Do Luxury Brands Use Heritage to Build Loyalty?
In the first quarter of 2024, Hermès reported double-digit revenue growth across all geographical areas, demonstrating its unwavering commitment to French production and global storytelling.
Report: 73% of Indian Luxury Shoppers Switch Preferred Brands
A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching preferred brands in five years. This erosion of loyalty challenges established houses to re-evaluate their strategies.
Report: 73% of Indian Luxury Shoppers Switch Brands in Five Years
A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching brands in the last five years. This erosion of loyalty presents both challenges and opportunities for high-end brands.
The Shifting Allegiance: Why Indian Luxury Shoppers Are Switching Brands
Indian luxury shoppers are increasingly abandoning traditional brand loyalties, with 73% switching brands in the last five years. This seismic shift is driven by a desire for personal recognition, unique experiences, and a rejection of perceived corporatism.
Indian Luxury Market Sees 73% Brand Switching, Report Reveals
A new report reveals a significant loyalty crisis in India's luxury market, with 73% of shoppers switching brands in the last five years. This shift challenges heritage brands to adapt to evolving consumer expectations.