Bain & Company
3 articles
Luxury Fashion
Luxury Brands Adapt to Shifting Consumer Behavior for 2026 Fashion Trends
Searches for 'quiet luxury' surged by 250% in May, while sales of traditional logo-emblazoned handbags from major European houses dropped by 15% in Q1 2024, according to a Bain & Company Report.
Victoria Laurent·May 10, 2026
Luxury Fashion
Luxury Market Insights Reveal Shifting Consumer Behavior
In May, Gen Z constituted 60% of new luxury buyers, fundamentally reshaping an industry once dominated by exclusive runways and elite tastemakers, according to Deloitte Luxury Report.
Victoria Laurent·May 4, 2026
Watches & Jewelry
Affluent Consumers Are Shifting Priorities, Slashing Luxury Spending.
Luxury prices in Europe are as much as 61% higher than they were five years ago, yet global luxury spending contracted by 1% to 3% in 2025 at current exchange rates, totaling €1.
Henry Caldwell·April 18, 2026