Affluent Consumers
7 articles
Macy's Luxury Pivot Fuels Growth, Affluent Consumers Drive Surge
After nearly four years of declining sales, Macy's just posted its first quarterly sales growth, driven by a surprising pivot to luxury.
Quiet luxury's generational values are redefining high society's exclusivity.
A recent Bain & Company Luxury Report found that 70% of high-net-worth individuals under 40 prioritize brand discretion over recognition, a stark contrast to their parents' generation.
Affluent shoppers in 2026 will favor quiet luxury over flashy brands.
The quiet luxury aesthetic has become so dominant among the affluent that the trend is now sometimes referred to as 'The Rowification of fashion', named after the discreet brand founded by the Olsen t
Affluent Consumers Cut Luxury Spending, Why 50% DTC is Key
In 2025, the global luxury consumer base contracted by 20 million shoppers, yet Moncler saw steady revenue growth in the Americas by prioritizing experiential luxury.
Affluent Consumers Are Shifting Priorities, Slashing Luxury Spending.
Luxury prices in Europe are as much as 61% higher than they were five years ago, yet global luxury spending contracted by 1% to 3% in 2025 at current exchange rates, totaling €1.
Luxury brands pivot to exclusive experiences for affluent crowds
In 2025, Taormina's hotel Average Daily Rate (ADR) soared past €1200, an 80% increase since 2018, according to Hospitality Net .
Analyzing the 8.5% Growth Projection for the Luxury Tourism Market
The luxury tourism market is projected to grow at an 8.5% CAGR through 2035, fueled by a shift in affluent consumer priorities towards personalization, exclusivity, and meaningful experiences. This analysis delves into the data and emerging behaviors shaping high-end travel.