Tiktok Trends

2 articles

Gen Z consumers engaging with digital luxury fashion displays in a modern, vibrant urban setting, highlighting new consumer behavior.

Luxury Market Insights Reveal Shifting Consumer Behavior

In May, Gen Z constituted 60% of new luxury buyers, fundamentally reshaping an industry once dominated by exclusive runways and elite tastemakers, according to Deloitte Luxury Report.

Victoria Laurent·May 4, 2026

Juxtaposition of a luxury handbag boutique and a Walmart aisle, symbolizing the democratization of designer fashion and the debate over prestige.

Premium Brands

Walmart's designer brands democratize luxury, eroding prestige.

A $78 handbag from Walmart, strikingly similar to the iconic Hermès Birkin, exploded on TikTok, sparking a fierce debate over luxury's true meaning.

Sebastian Duval·April 26, 2026