The Row

3 articles

A minimalist luxury boutique interior showcasing a single, timeless garment on a mannequin, representing the 'luxury of less' philosophy.

Premium Brands Embrace 'Less Is More' for Sustainable Growth

While many luxury brands chase sales with discounts, The Row, a cult brand known for its $1,000 t-shirts and anti-trend stance, is leading a 'minimalism 2.

Victoria Laurent·August 16, 2026

Bhavitha Mandava at the Met Gala, showcasing a sophisticated and understated Chanel outfit that prioritizes elegance over overt luxury.

Luxury Fashion

Bhavitha Mandava's Met Gala Look Proves Understated Elegance Beats Overt Luxury.

Hundreds of people queued for hours in New York City in October to buy discounted luxury clothing and accessories from The Row, a brand known for its logo-free, minimalist aesthetic.

Victoria Laurent·May 14, 2026

A close-up of The Row's Margaux handbag, showcasing its minimalist design and premium leather, symbolizing the rise of quiet luxury.

Luxury Fashion

Quiet luxury fashion reshapes consumer habits, defying typical trends

The Row's Margaux handbag, a symbol of understated elegance, has seen its resale value surge by 92% in just the past year, far outperforming many overtly branded luxury items, according to Vogue .

Victoria Laurent·April 13, 2026