The Prestige Edit

Perfume

2 articles

A luxurious Guerlain perfume bottle, a symbol of high fashion, is admired by a diverse crowd, illustrating the paradoxical boost from its dupes.
Luxury Fashion

Luxury fashion dupes are boosting brands, not destroying them.

While over 70% of Gen Z consumers report sometimes or always purchasing less expensive dupes, Guerlain's Vanille Planifolia perfume, a product often 'duped,' has seen its sales triple in the past year

Victoria Laurent·June 22, 2026
Stylish individuals in Spain enjoying accessible luxury with vibrant body mists on a sunny street, embodying modern fragrance trends.
Premium Brands

Spain's Body Mist Market Surges as Consumers Seek Accessible Luxury

In Spain, the body mist market surged by 18% last year, significantly outpacing traditional perfumes.

Sebastian Duval·May 11, 2026