Metaverse
2 articles
Luxury Fashion
Paris Men's SS27 Shows Redefine Luxury Brand Building
At the recent Paris Men's SS27 shows, Loewe saw 80% of its audience engage via livestream or metaverse, a stark reversal from just five years ago when physical attendance was paramount.
Victoria Laurent·July 8, 2026
Premium Brands
Luxury Brands Blend Tech and Exclusivity for Unprecedented Customer Experiences
A virtual Gucci bag recently sold for $4,115 on Roblox, exceeding its physical counterpart's $3,400 price by approximately $500, Business Insider reports.
Sebastian Duval·April 24, 2026