The Prestige Edit

Kantar Brandz

2 articles

Models on a Parisian runway displaying innovative luxury fashion designs, representing the influential brands setting 2026 trends.
Luxury Fashion

Most Influential Luxury Fashion Brands Setting 2026 Trends

In 2026, while Chanel was crowned the world's 'hottest' fashion brand by the Lyst Index, Hermès quietly retained its title as the 'most powerful' luxury brand, according to Kantar BrandZ 2026 .

Victoria Laurent·August 13, 2026
Google's logo radiating power, overshadowing Apple's logo, symbolizing the shift in global brand value according to the Kantar BrandZ 2026 report.
Premium Brands

Most Powerful Luxury Brands Globally Per Kantar BrandZ 2026

Google surged by an astonishing 57% year-on-year to claim the world's most valuable brand title, dethroning Apple after four years at the top, according to More About Advertising .

Sebastian Duval·June 8, 2026