The Prestige Edit

K Pop

2 articles

K-pop idols Joshua, Yeji, and Jin modeling luxury fashion on a runway, showcasing the intersection of music, fashion, and global brand building.
Luxury Fashion

Influential Luxury Fashion Campaigns Boosting Brand Building

JOSHUA of SEVENTEEN, ITZY's Yeji, and Jin of BTS now front major luxury campaigns for brands like Jaeger-LeCoultre, Roger Vivier, and Fred.

Victoria Laurent·July 7, 2026
BTS member Jung Kook, the new global jewelry ambassador for Graff, poses elegantly wearing stunning diamond pieces from the luxury jeweler.
Watches & Jewelry

Graff Appoints BTS Star Jung Kook as Global Jewelry Ambassador

For the first time in its 66-year history, the ultra-luxury jeweler Graff appointed a global ambassador: K-pop sensation Jung Kook of BTS.

Henry Caldwell·July 3, 2026