Jaeger Lecoultre

3 articles

Robert Pattinson's New Role: Luxury Watch Brands' Shifting Ambassador Strategy

At the Academy Awards, Robert Pattinson subtly debuted an unreleased rose-gold Master Control Chronometre Perpetual Calendar, signaling his new role as Jaeger-LeCoultre's global ambassador .

Henry Caldwell·September 8, 2026

A collection of rare vintage Jaeger-LeCoultre Reverso watches, including a 1931 edition and a 1938 'Doctor's Reverso', displayed in a London gallery.

Collectibles

Jaeger-LeCoultre Unveils Vintage Watch Collection in London

Seven of the 12 rare timepieces in Jaeger-LeCoultre's new Collectibles VI capsule collection are iconic Reverso models, including an original 1931 edition and a 1938 'Doctor’s Reverso'.

Henry Caldwell·June 16, 2026

A curated display of five historically significant and iconic watch designs, highlighting their unique aesthetics and the evolution of horology through time.

Watches & Jewelry

Top 5 Iconic Watch Designs That Defined Horology

In 1931, the Jaeger-LeCoultre Reverso was designed purely to protect a polo player's watch crystal during a match.

Henry Caldwell·April 29, 2026