Guerlain

2 articles

Master perfumer hand-painting gold initials onto a luxury perfume bottle, symbolizing bespoke fragrance craftsmanship and personalization.

What is Bespoke Fragrance Craftsmanship and Personalization in Luxury Perfumery?

At Guerlain, a bespoke fragrance experience culminates in bottles adorned with hand-painted initials and colored stripes, transforming a perfume into a personal work of art.

Sebastian Duval·August 5, 2026

A luxurious Guerlain perfume bottle, a symbol of high fashion, is admired by a diverse crowd, illustrating the paradoxical boost from its dupes.

Luxury Fashion

Luxury fashion dupes are boosting brands, not destroying them.

While over 70% of Gen Z consumers report sometimes or always purchasing less expensive dupes, Guerlain's Vanille Planifolia perfume, a product often 'duped,' has seen its sales triple in the past year

Victoria Laurent·June 22, 2026