The Prestige Edit

Ethics

4 articles

Models on a luxury runway wearing sustainable fashion, symbolizing the evolving ethics in the luxury brand industry.
Premium Brands

Luxury Brands' Ethics Shift: When 'Doing Good' Backfires

Ultrafast-fashion giant Shein is acquiring Everlane, a brand once synonymous with ethical factories and transparency, signaling a profound shift in the value of 'sustainable' branding in 2026.

Sebastian Duval·May 30, 2026
A luxury handbag's shadow falls over numerous identical, affordable replicas, symbolizing the complex relationship between high fashion and copycat products.
Luxury Fashion

Luxury Brands Fuel Copycats, Creating Ethical Complexities.

Last December, a handbag strikingly similar to Hermès' iconic Birkin was briefly available on Walmart's website for just $78, highlighting the growing accessibility and brazenness of luxury fashion co

Victoria Laurent·April 28, 2026
A visually striking image showing a blend of human craftsmanship and artificial intelligence in a luxury fashion setting, with AI interfaces interacting with traditional design elements.
Luxury Fashion

Gucci's AI Gamble Proves Luxury Cannot Automate Its Soul

Gucci's recent AI-generated campaign sparks a crucial debate: can luxury fashion automate its soul? This article delves into the ethical implications and explores how AI can truly enhance the luxury experience without diluting its core.

Victoria Laurent·April 4, 2026
A genuine, high-end luxury watch with intricate details contrasted against a blurry, poorly made counterfeit version, symbolizing the ethical crisis of fake goods.
Watches & Jewelry

The True Cost of Counterfeits: A Devaluation of Craftsmanship and a Moral Compromise

The proliferation of counterfeit luxury goods presents a complex ethical crisis that extends far beyond a simple transaction, devaluing craftsmanship and funding illicit activities.

Henry Caldwell·April 4, 2026