The Prestige Edit

Consumer Psychology

2 articles

Master artisan meticulously hand-stitching a luxury leather handbag in a sunlit, opulent atelier, showcasing dedication to craftsmanship.
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What is craftsmanship innovation luxury brand exclusivity appeal?

From €120 billion in 2003 to €362 billion in 2023, luxury brand revenue has tripled, according to Voguecollege .

Sebastian Duval·June 16, 2026
An antique violin displayed in a spotlight within a vintage study, symbolizing the rich heritage and storytelling of luxury brands.
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How Luxury Brands Use Heritage and Storytelling for Prestige

Despite blind tests often failing to reveal sonic superiority, instruments played by famous musicians over centuries command immense perceived value due to their rich legacy.

Sebastian Duval·June 8, 2026