Brand Value
6 articles
Most Powerful Luxury Brands Globally Per Kantar BrandZ 2026
Google surged by an astonishing 57% year-on-year to claim the world's most valuable brand title, dethroning Apple after four years at the top, according to More About Advertising .
Luxury brands face value decline, 2026 signals strategy reset
Gucci's brand value plummeted by 35% recently.
Luxury Brands Destroy Millions in Inventory, Face Ethical Dilemma
Richemont, the owner of Cartier and Montblanc, destroyed an astonishing $563 million worth of watches over just two years to prevent them from being sold at a discount, as reported by Vox .
Luxury value perception shifts beyond brand name, 2026 is key.
Since 2019, the price of a large Chanel flap bag has soared by over 80%, now costing €10,500, a stark example of the luxury market's aggressive price hikes, according to markuskramer .
More Than a Timepiece: How Art Collaborations Are Redefining Horological Prestige
Art and cultural collaborations are transforming luxury watches from status symbols into potent artifacts of cultural significance. This article explores how these partnerships redefine horological prestige and brand value.
The Power of Provenance: Brand Heritage in the Luxury Sector Explained
Brand heritage is the invisible thread connecting luxury's past to its present, transforming products into tangible pieces of history. It's a critical differentiator, offering consumers a legacy of excellence and brands a profound strategic asset.