Luxury group Kering announced the 10 fellows selected for its inaugural CRAFT residency program in China on March 30. The initiative, which stands for Creative Residency for Artisanship, Fashion and Technology, marks a significant investment in emerging talent within one of the world's most vital luxury markets. This program aims to cultivate the next generation of Chinese designers by providing unparalleled access to the group's extensive resources and creative ecosystems.
The announcement underscores a strategic focus on nurturing creative talent directly within the Chinese market. According to a report from WWD, the program is designed to spotlight, accelerate, and elevate these designers, while also fostering a meaningful dialogue between the creative communities of China and Europe. By integrating these rising talents into its global network, Kering is positioning itself to engage more deeply with the future of luxury fashion as it is being shaped by Chinese creators and consumers.
