At the Star Awards 2026, Jesseca Liu graced the red carpet not just with a white gown, but with a full suite of Bvlgari Serpenti necklace, earrings, and bracelet. Jesseca Liu's choice of a full suite of Bvlgari Serpenti necklace, earrings, and bracelet signaled a clear trend towards instantly recognizable, heritage luxury, as reported by Harper's Bazaar Singapore and CNA Luxury. The immediate visual impact of these celebrity choices underscored a strategic embrace of unambiguous status signaling.
Celebrities have access to endless unique designs, but they consistently chose instantly recognizable, heritage luxury pieces at the Star Awards 2026. The tension between endless unique designs and consistent choice of recognizable luxury pieces highlights a calculated prioritization of brand safety over avant-garde experimentation for high-visibility events.
Based on the prevalence of iconic designs and heritage brands, it appears likely that brand recognition and timeless appeal will continue to outweigh avant-garde experimentation on future red carpets. Established luxury houses effectively leveraged their signature collections to dominate the event.
1. Iconic Jewellery Takes Center Stage
The Star Awards 2026 red carpet saw established luxury houses and their signature high jewellery lines prominently featured among top celebrities.
1. Bvlgari Serpenti Jewels
Best for: Unambiguous status signaling
Jesseca Liu appeared with a full Bvlgari Serpenti necklace, earrings, and bracelet, a choice also echoed by Tyler Ten wearing a Serpenti choker, according to Channelnewsasia. This collection maintains a strong, recognizable presence.
Strengths: High brand recognition | Transcends traditional gender associations | Limitations: Less room for bespoke customization | Price: High-end luxury
