Watch Industry

2 articles

Robert Pattinson wearing a rose-gold Jaeger-LeCoultre Master Control Chronometre Perpetual Calendar watch at the Academy Awards.

Robert Pattinson's New Role: Luxury Watch Brands' Shifting Ambassador Strategy

At the Academy Awards, Robert Pattinson subtly debuted an unreleased rose-gold Master Control Chronometre Perpetual Calendar, signaling his new role as Jaeger-LeCoultre's global ambassador .

Henry Caldwell·September 8, 2026

Young, stylish consumers examining modern luxury watches with vibrant, oversized dials and sustainable materials in a sleek gallery setting, symbolizing evolving market preferences.

Watches & Jewelry

A Data-Driven Look at Evolving Consumer Preferences in the Luxury Watch Market

A significant shift is occurring in the luxury watch market, driven by younger North American consumers. They are increasingly opting for timepieces with vibrant, oversized dials and sustainable materials, moving away from traditional luxury.

Henry Caldwell·April 4, 2026