The Prestige Edit

Tag Heuer

3 articles

A classic TAG Heuer watch face transitions into a futuristic holographic display, symbolizing heritage brand innovation.
Premium Brands

What Is a Heritage Brand and How Do They Innovate in 2026?

At Watches and Wonders 2026, TAG Heuer unveiled a new line-up that proved its most iconic watch can still dramatically evolve, showcasing a brand's ability to innovate while honoring its past.

Sebastian Duval·July 14, 2026
Close-up of the TAG Heuer Monaco Speed 12 watch showcasing its unique 12-cylinder dial with intricate details and luxurious finish.
Luxury Fashion

TAG Heuer previews Monaco Speed 12 with 12-cylinder dial

Anticipated for 2026 and priced at US$87,000, TAG Heuer's upcoming Monaco Speed 12 is not merely a watch; it is a statement piece, limited to just 50 collectors, signaling an audacious leap into ultra-luxury.

Victoria Laurent·June 6, 2026
Elegant interior of the new TAG Heuer franchise boutique in DLF Mall of India, Noida, showcasing luxury watches and sophisticated design, with customers browsing.
Watches & Jewelry

TAG Heuer Opens First Franchise Boutique in India at DLF Mall

Swiss luxury watchmaker TAG Heuer has launched its first franchise boutique in India, marking a pivotal moment in its South Asian expansion. This strategic move aims to engage with India's rapidly growing luxury consumer base.

Henry Caldwell·April 9, 2026