Scarcity

3 articles

What are the elements of luxury brand legacy and prestige?

The pursuit of increased sales volume, a common measure of business success, paradoxically poses the greatest threat to a luxury brand's very legitimacy and elevated status.

Sebastian Duval·September 11, 2026

An iconic Hermès Birkin handbag displayed prominently in a luxurious, dimly lit boutique, symbolizing extreme exclusivity and desirability.

Premium Brands

How Do Luxury Brands Maintain Exclusivity?

Hermès recently raised the price of its iconic Birkin handbag by 10%, pushing the basic 25-centimeter model to $11,400, a figure rivaling a small car, according to Branding Strategy Insider .

Sebastian Duval·August 1, 2026

Intense auction scene with bidders competing for a rare, vintage supercar, highlighting the premium placed on unique collectible assets.

Collectibles

Collectible Market Trends Show Uniqueness Commands Premium Investment In 2026

At recent auctions, 'truly unrepeatable cars' consistently generated strong competition, with bids exceeding expectations by significant margins, revealing a distinct trend in the collectible market.

Henry Caldwell·June 24, 2026