The Prestige Edit

Oversized Dials

1 article

Young, stylish consumers examining modern luxury watches with vibrant, oversized dials and sustainable materials in a sleek gallery setting, symbolizing evolving market preferences.
Watches & Jewelry

A Data-Driven Look at Evolving Consumer Preferences in the Luxury Watch Market

A significant shift is occurring in the luxury watch market, driven by younger North American consumers. They are increasingly opting for timepieces with vibrant, oversized dials and sustainable materials, moving away from traditional luxury.

Henry Caldwell·April 4, 2026