Marni

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Diverse group of people wearing stylish GU jeans in an urban environment, embodying accessible high fashion.

GU's $18 Jeans Bring Designer Looks to the Mass Market

Francesco Risso, celebrated for his avant-garde vision at Marni, is now debuting his first collection for GU, a brand where a full range of jeans sells for just $18.

Victoria Laurent·July 18, 2026