Kweichow Moutai

1 article

A solitary bottle of luxury liquor on a boardroom table, symbolizing the vulnerability of high-end brands amidst market shifts and declining profits.

Luxury Brands Vulnerable Amid Market Shifts, Despite Price Hikes

Kweichow Moutai, the venerable Chinese luxury liquor brand, recently reported its first annual decline in net profit on record—a stark reversal even as it raised prices for its signature product.

Victoria Laurent·August 20, 2026