Japan

2 articles

Artisanal clay face masks with volcanic ash displayed in a luxury Tokyo boutique, highlighting the premium beauty market.

Japan Clay Face Mask Market Surges Amidst 'Clean Beauty' Scrutiny

In Tokyo's upscale Ginza district, a single 50g jar of a new artisanal clay mask, infused with volcanic ash from Kyushu, sold out its monthly allocation in under three hours, priced at ¥8,000 ($55).

Sebastian Duval·May 12, 2026

Elegant shoppers in a bustling Tokyo street lined with luxury boutiques, reflecting Japan's booming luxury market and shifting consumer preferences.

Luxury Fashion

Japan's Luxury Market Sees Strong Growth, Driven by Shifting Preferences

In 2024, inbound spending in Japan soared to ¥8.

Victoria Laurent·May 6, 2026