The Prestige Edit

Indian Shoppers

1 article

A sophisticated Indian woman, dressed elegantly, contemplating luxury items like watches or jewelry in a modern, opulent setting, symbolizing the shift in brand loyalty among affluent consumers.
Watches & Jewelry

Report: 73% of Indian Luxury Shoppers Switch Brands in Five Years

A new Accenture report highlights a significant shift in India's luxury market, with 73% of shoppers switching brands in the last five years. This erosion of loyalty presents both challenges and opportunities for high-end brands.

Henry Caldwell·March 30, 2026