Health Tourism

2 articles

A person meditating at sunrise on a minimalist deck overlooking a serene ocean, part of a luxurious wellness retreat, symbolizing the shift in high-end travel.

The Wellness Shift: How Bespoke Retreats Are Reshaping Luxury Travel

The paradigm of luxury travel is shifting. Once defined by passive indulgence, the modern journey is one of active calibration, with bespoke wellness retreats emerging as a defining trend for 2026.

Lucia Ferraro·April 8, 2026

Luxurious Italian wellness resort with modern architecture, lush gardens, serene infinity pool, and tranquil spa area set against picturesque natural scenery.

Travel & Experiences

Marriott Enters Luxury Wellness With Italian Brand Lefay Joint Venture

Marriott International has formed a joint venture with Italian luxury wellness brand Lefay, establishing its first portfolio brand dedicated exclusively to health and wellness-focused travel experiences. This strategic alliance marks a significant move to capitalize on the rapidly expanding luxury wellness sector.

Lucia Ferraro·April 1, 2026