The Prestige Edit

Graff

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BTS member Jung Kook, the new global jewelry ambassador for Graff, poses elegantly wearing stunning diamond pieces from the luxury jeweler.

Watches & Jewelry

Graff Appoints BTS Star Jung Kook as Global Jewelry Ambassador

For the first time in its 66-year history, the ultra-luxury jeweler Graff appointed a global ambassador: K-pop sensation Jung Kook of BTS.

Henry Caldwell·July 3, 2026