The Prestige Edit

Fashion Retail

2 articles

Diverse shoppers using AI virtual try-on technology in a luxury fashion store, showcasing a futuristic and seamless shopping experience.
Luxury Fashion

AI virtual try-on boosts luxury fashion retail sales

Brandy Melville has closed all fitting rooms across its UK, US, and Canadian stores, impacting shoppers who rely on physical try-on.

Victoria Laurent·June 20, 2026
A sophisticated and elegant boutique interior, reminiscent of Browns, with racks of high fashion clothing and a spotlight on a signature piece, symbolizing the legacy of Joan Burstein.
Luxury Fashion

Joan Burstein, visionary founder of Browns fashion, dies

In 1984, Joan Burstein, a burgeoning London boutique owner, purchased the entire graduate collection of an unknown designer named John Galliano.

Victoria Laurent·April 19, 2026