Everlane

2 articles

Luxury Brands' Ethics Shift: When 'Doing Good' Backfires

Ultrafast-fashion giant Shein is acquiring Everlane, a brand once synonymous with ethical factories and transparency, signaling a profound shift in the value of 'sustainable' branding in 2026.

Sebastian Duval·May 30, 2026

Duchess Meghan Markle looking elegant in an accessible fashion outfit, showcasing her influence on mid-market brands.

Luxury Fashion

Duchess Meghan's accessible fashion choices impact market

After Meghan Markle endorsed Outland Denim, the Australian brand saw sales surge by 640 percent, enabling them to hire 46 new seamstresses, according to Vogue .

Victoria Laurent·April 12, 2026