The Prestige Edit

Dupes

2 articles

A luxurious Guerlain perfume bottle, a symbol of high fashion, is admired by a diverse crowd, illustrating the paradoxical boost from its dupes.
Luxury Fashion

Luxury fashion dupes are boosting brands, not destroying them.

While over 70% of Gen Z consumers report sometimes or always purchasing less expensive dupes, Guerlain's Vanille Planifolia perfume, a product often 'duped,' has seen its sales triple in the past year

Victoria Laurent·June 22, 2026
A luxury handbag's shadow falls over numerous identical, affordable replicas, symbolizing the complex relationship between high fashion and copycat products.
Luxury Fashion

Luxury Brands Fuel Copycats, Creating Ethical Complexities.

Last December, a handbag strikingly similar to Hermès' iconic Birkin was briefly available on Walmart's website for just $78, highlighting the growing accessibility and brazenness of luxury fashion co

Victoria Laurent·April 28, 2026