The Prestige Edit

Digital Exclusivity

2 articles

Luxury fashion models on a digital runway, with avatars in a virtual audience, symbolizing the fusion of high fashion and the metaverse.
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Luxury brands embrace curated digital exclusivity.

In 2021, Balenciaga launched a virtual haute couture collection within the video game Fortnite, a platform boasting over 350 million users.

Sebastian Duval·August 26, 2026
Client interacting with a holographic luxury handbag in a futuristic AI Experience Room at a premium brand.
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What Is Digital Exclusivity for Luxury Brands in 2026?

At a leading luxury brand, consumers can now step into an "AI Experience Room," a web-based immersive environment blending conversational AI, 3D exploration, and real-time analytics to discover produc

Sebastian Duval·April 21, 2026