Digital Engagement
4 articles
High Society Events' Viral Strategy Is Flawed. Here's What Works Now.
A recent luxury fashion show invite wasn't sent via Instagram, but through a unique, one-time-use NFT delivered to a select 500 attendees' digital wallets (Case Study, 2024).
Galas Go Digital: Adapting Philanthropy for 2026 Donor Demands
Attendance at traditional, in-person black-tie galas has declined by an average of 15% annually over the past five years for organizations relying solely on this format, according to the National Phil
Leading Luxury Brands: Craftsmanship & Innovation
A single Hermès Birkin bag, meticulously handcrafted over 18 hours by one artisan, can resell for 14% more than its original price, outperforming both gold and the S&P 500 in value appreciation, accor
Emerging Brands Redefining the Luxury Market
In 2023, 50 emerging premium brands collectively grew by an average of 18%, significantly outpacing the 4% average revenue growth seen by established luxury houses, according to Bloomberg .