The Prestige Edit

Cultural Currency

1 article

A Louis Vuitton trunk with glowing digital accents in a futuristic gaming arena, symbolizing a luxury brand's partnership with a video game franchise.
Premium Brands

How Luxury Brands Forge Partnerships for Prestige and Expansion

In 2019, Louis Vuitton, a bastion of high fashion, partnered with the video game franchise League of Legends.

Sebastian Duval·April 15, 2026